Having your own website is important for a travel agency for several reasons:

1. Increased visibility: A website allows a travel agency to be visible to a wider audience, which can help to attract new customers and increase bookings.
2. Branding: A website allows a travel agency to establish its own brand identity and create a professional image. This can help to build trust with potential customers and differentiate the agency from its competitors.
3. Online booking: A website allows a travel agency to provide online booking options for flights, hotels, car rentals, and vacation packages. This can make the booking process more convenient for customers and increase bookings for the agency.
4. Customer service: A website can provide a platform for a travel agency to interact with customers, answer questions, and provide customer support. This can help to build trust and loyalty with customers.
5. Marketing: A website allows a travel agency to use digital marketing techniques such as SEO, SEM, and social media marketing to promote its services and attract new customers.
6. Cost-effective: A website can be a cost-effective way for a travel agency to reach a large audience and promote its services, compared to traditional forms of marketing.
7. Data collection: A website can be used to collect data on customer behavior, preferences, and feedback, which can help a travel agency to improve its products and services.
8. Personalization: A website can allow a travel agency to personalize its services to the customer’s needs and preferences, which can help to increase customer satisfaction and loyalty.