- Relevance: The keywords selected should be relevant to the content of the website and the products or services offered. It’s important to choose keywords that accurately describe the website’s content and that users are likely to use when searching for that content.
- Search volume: The keywords should have a high search volume, which indicates that there is a significant number of people searching for that term.
- Competition: The keywords should have low competition, which means that there are not many websites competing for those keywords. A low competition keyword will be easier to rank for, but it can also indicate that the search volume is not that high.
- Long-tail keywords: Long-tail keywords are longer, more specific phrases that are less common but more targeted. These keywords are often more effective at driving targeted traffic to a website as they are more specific.
- Local keywords: If your business is targeting a specific geographic location, it’s important to include local keywords in the website’s content. This can be the name of the city, state or region you are targeting.
- LSI keywords: LSI keywords are related words and phrases that search engines use to understand the context of the content.
- User Intent: The keywords should match the user’s intent, i.e, whether they are looking for information, to buy a product or service or looking for a specific location.
Overall, keyword selection is an important aspect of SEO as it helps search engines understand the relevance of a website to specific search queries. Careful selection of keywords can help to drive targeted traffic to a website and improve search engine rankings.