Ranking a website in search engine results pages (SERPs) can be a complex process, but here are some steps that can be taken to improve a website’s ranking:

1. Optimize for search engines: Use on-page SEO techniques to optimize the content and structure of your website, including keyword research, meta tags optimization, title tags, header tags, content optimization, and URL structure optimization.
2. Improve website’s technical SEO: Ensure your website is easily crawlable and indexable by search engines by optimizing website’s speed, mobile optimization, and the use of structured data.
3. Build quality backlinks: Off-page SEO techniques like link building, social media marketing, and influencer outreach can help improve a website’s credibility and visibility, which can contribute to higher rankings.
4. Target long-tail keywords: Long-tail keywords are longer and more specific keywords that are less competitive and more targeted. Targeting long-tail keywords can help your website rank for specific search queries and drive more targeted traffic.
5. Create high-quality content: Creating high-quality, informative, and engaging content that is optimized for search engines and provides value to users can help attract backlinks, social shares, and increase visibility in search engines.
6. Local SEO: Optimize your website for local search by including local keywords, creating Google My Business listing and building local citations.
7. Monitor and track your progress: Use analytics tools to track the performance of your website and SEO efforts, and adjust your strategy as needed.
8. Keep your website updated: Keep your website updated with fresh content, fix broken links, and ensure it is mobile-friendly, as all these factors can have an impact on your website’s ranking.

It’s important to note that the process of ranking a website can be time-consuming, and it’s common to see results over a period of time. It’s also important to keep in mind that SEO is a continuous process and requires regular monitoring and optimization to maintain or improve rankings over time.