What is search engine optimization SEO?

Search engine optimization (SEO) is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find answers to their key questions.

Influencing through design

Simply put, branding is what other people think—about you, your company, your product, or your service. Visual identity is what that brand looks like, from your logo to your color choices and so much more. Strong visuals can be very persuasive. Think of your own experiences as a consumer.