benefits of using digital marketing

benefits of using digital marketing
1. the value of your company is update form local to international market.
2. get more client at a time.
3. communication is easy and fast.

importance of digital marketing

the local level product to show at world community best easy and good technique at best rate.

digital marketing definition

local services recognize global at a time technique used for outlet the services/good or other thing with most reasonable good
prize technique is used is called digital marketing
like
social media marketing
sign board display
email marketing
content writing
etc

why digital marketing is important due to the following reason

why digital marketing is important
due to the following reason
why digital marketing is important
due to the following reason
1. more then 100 k people involve at social media.
2. the best way to communicate between the client and vendor.
3. its not expensive
4. reasonable and user friendly.
5. easy to outlet the your services and can get international market.

benefits of using digital marketing
1. the value of your company is update form local to international market.
2. get more client at a time.
3. communication is easy and fast.

importance of digital marketing

the local level product to show at world community best easy and good technique at best rate.

digital marketing definition

local services recognize global at a time technique used for outlet the services/good or other thing with most reasonable good
prize technique is used is called digital marketing
like :
social media marketing
sign board display
email marketing
content writing
etc

India is trying to build the world’s biggest facial recognition system

Hong Kong (CNN Business)In July, Bhuwan Ribhu received some very good news.

The child labor activist, who works for Indian NGO Bachpan Bachao Andolan, had launched a pilot program 15 months prior to match a police database containing photos of all of India’s missing children with another one comprising shots of all the minors living in the country’s child care institutions.
He had just found out the results. “We were able to match 10,561 missing children with those living in institutions,” he told CNN. “They are currently in the process of being reunited with their families.” Most of them were victims of trafficking, forced to work in the fields, in garment factories or in brothels, according to Ribhu.
This momentous undertaking was made possible by facial recognition technology provided by New Delhi’s police. “There are over 300,000 missing children in India and over 100,000 living in institutions,” he explained. “We couldn’t possibly have matched them all manually.”
Locating thousands of missing children is just one of the challenges faced by India’s overstretched police force in a nation of 1.37 billion people.
India has just 144 police officers for every 100,000 citizens, compared to 318 per 100,000 citizens in the European Union. In recent years, authorities have turned to facial recognition technology to make up for the shortfall.
New Delhi’s law enforcement agencies adopted the technology in 2018, and it’s also being used to police large events and fight crime in a handful of other states, including Andhra Pradesh and Punjab.
But India’s government now has a much more ambitious plan. It wants to construct one of the world’s largest facial recognition systems. The project envisions a future in which police from across the country’s 29 states and seven union territories would have access to a single, centralized database.

National database

The daunting scope of the proposed network is laid out in a detailed 172-page document published by the National Crime Records Bureau, which requests bids from companies to build the project. Interested parties had until October 11 to submit their proposal.
Currently unnamed, the project would match images from the country’s growing network of CCTV cameras against a database encompassing mug shots of criminals, passport photos and images collected by agencies such as the Ministry of Women and Child Development.
The platform would also enable searches based on photos uploaded from newspapers, images sent in by the public or artist sketches of suspected criminals. It would also recognize faces on closed-circuit cameras and “generate alerts if a blacklist match is found,” according to the tender document.
Security forces would be equipped with hand-held mobile devices enabling them to capture a face in the field and search it instantly against the national database, through a dedicated app.
The new facial recognition platform “can play a very vital role in improving outcomes” when it comes to identifying criminals, missing persons and bodies, according to the document published by the National Crime Records Bureau. It will also help police forces “detect crime patterns” and aid in crime prevention, it adds.
India’s crime rate is high, particularly within the poor areas dotting urban centers. In 2016, there were 709.1 offenses per 100,000 people in 19 big cities, compared to the national average of 379.3, according to the most recent official figures.
An Indian technician checks the CCTV camera at the roadside near the Presidential Palace as preparations for the nation's Republic Day parade take place in New Delhi.
 

A foreign company

It is not known how many companies have submitted bids to install India’s national facial recognition system, nor how long the government will take to consider their applications.
About 80 representatives of vendors took part in a pre-bid meeting, which took place in the National Crime Records Bureau’s Delhi office at the end of July, according to minutes of the meeting seen by CNN. They discussed how the national database would be integrated with local police platforms and whether it should be able to identify people who have had plastic surgery.
“To be eligible to bid, a company has to have completed at least three facial recognition projects globally,” explains Apar Gupta of the Internet Freedom Foundation, an NGO which has put forward a legal notice to cancel the call for bids. “This disqualifies most Indian companies.”
The successful bidder will most likely be a consortium made up of a foreign company and a local partner — another requirement featured is for at least one of the bidding parties to be based in India.
IBM (IBM), Hewlett-Packard Enterprise (HPE) and Accenture (ACN) have all shown interest, according to Sivarama Krishnan, who leads cybersecurity at PricewaterhouseCoopers India. CNN reached out to all three companies, but none of them were willing to comment.
Having a foreign company set up such a critical part of India’s security apparatus could raise “national security issues,” worries Gupta.
In 2018, a controversy erupted when Ajay Maken, an opposition politician in New Delhi, accused the local government of having awarded a contract, through an Indian company, to provide nearly half of the CCTV cameras it plans to install in the capital to Prama Hikvision, a joint venture between Chinese company Hikvision and Indian company Prama Technologies, citing the risk for espionage.
Ashish P. Dhakan, Prama Hikvision’s CEO, confirmed that the company was supplying more than 140,000 CCTV cameras to New Delhi and has started installing them earlier this year.
“There is no evidence anywhere in the world, including India, to indicate that Hikvision’s products are used for unauthorized collection of information,” he told CNN. Hikvision has never conducted, nor will it conduct, any espionage-related activities for any government in the world.”
It is not the company’s only project in India. In 2018, Hikvision completed a network of surveillance cameras and command and control centers in Deesa City, Gujarat, according to a press release. In early October, it inaugurated India’s largest CCTV factory near Mumbai, with more than 2,000 employees. It describes itself a “market leader” in India for video surveillance solutions.
Hikvision has come under increasing scrutiny in the United States. In early October, it was included on a blacklist of 28 Chinese companies and government offices essentially barred from buying US products or importing American technology over their alleged role in facilitating human rights abuses in China’s Xinjiang region.

‘Technologically challenging’

Experts doubt whether India can carry off such an ambitious project in such a short time. The system is expected to go live less than eight months after the contract is signed, according to the call for bids.
“A more realistic time frame would be 12 to 18 months,” says Krishnan, who describes the project as “technologically challenging.”
Creating the centralized platform will not be the hardest part. “India already has a national database with photos of all the criminals prosecuted in the country, which is regularly updated by law enforcement agencies in the states,” he explains. “It will just need to be linked up to the country’s CCTV system.” A pilot project carried out in New Delhi proved this was feasible, Krishnan says.
Blanketing the country with enough surveillance cameras — especially advanced ones equipped with facial recognition technology — will be a much bigger challenge, he believes. India lags behind other countries in terms of installed security cameras.
New Delhi has 10 CCTV cameras per 1,000 people, compared with 113 in Shanghai and 68 in London, according to data compiled by consumer website Comparitech. The figure is far lower in India’s rural areas, home to 66% of the country’s population.
“Many villages in the countryside don’t have a single surveillance camera,” says Krishnan.
A passenger stands as she registers her personal details at a facial recognition counter at the Rajiv Gandhi International Airport in Hyderabad, on July 26, 2019.
 
But the country is catching up fast. New Delhi is about to have 330,000 new cameras installed, said the deputy chief minister of the capital, Manish Sisodia, in July as he kickstarted the process. The project has been touted as a way to improve women’s safety in India’s largest city, which in recent years has been the site of a number of high profile sexual attacks.
Facial recognition cameras were recently introduced in Bangalore airport and are being trialed in Hyderabad airport, according to Reuters. New Delhi airport also recently started using the technology to speed up security checks.
“A dozen of India’s largest cities are now pretty extensively covered, and 24 more are in the process of expanding their CCTV capabilities,” says Krishnan. He adds that most railway stations are now also equipped with surveillance cameras, and the government plans to have them all covered by 2021.
“This is meaningful in India: most citizens will at some point in their life walk through a railway station,” he said.

No legal safeguards

For privacy advocates, this is worrying. “India does not have a data protection law,” says Gupta. “It is also not planning to adopt a specific legal framework for the new facial recognition system, which means it will essentially be devoid of safeguards.”
He worries India’s facial recognition system could become a tool of social policing, used to punish petty offenses such as public littering or to control the whereabouts of ethnic minorities.
Further down the line, it might even be linked up to Aadhaar, India’s vast biometric database, which contains the personal details of 1.2 billion Indian citizens, enabling India to set up “a total, permanent surveillance state,” he adds.
CNN reached out to the National Crime Records Bureau but did not receive a response.
India has a history of privacy issues. In 2017, India’s Supreme Court issued a landmark ruling, decreeing that a right to privacy is part of the fundamental rights enshrined in the country’s constitution.
The ruling paved the way for the draft Personal Data Protection Bill, which was presented to government last year but hasn’t been introduced to Parliament yet.
Rights activists had argued that fingerprints and retinal scans collected under Aadhaar violated an individual’s right to privacy.
Their fears about an invasion of privacy appeared to be confirmed in early 2018 when Aadhaar suffered an alleged breach after reporters said they were able to buy access to citizens’ personal details for as little as $8.
Seeking to temper criticism of its prized new program, the government added new security measures. Later that year, in a separate ruling, the Supreme Court found the database did not violate the right to privacy.
The court did, however, introduce new restrictions on how Aadhaar information could be used, including measures preventing corporate bodies from demanding data.
Caught between the need to improve its policing outcomes and to protect its citizen’s privacy, India will be walking a tightrope when it comes to building its national facial recognition database.

Just Released: The Mask That Will Keep Your Mind More At Ease During The Spread of The New Virus

Caution: what you’re going to read will surprise you! Airborne viruses have been spreading around the world in the speed of light – and the most recent one has spread as far as North America and Europe with every single region of China having confirmed cases!

The WHO (Word Health Organisation) has declared a global health emergency as the new virus is spreading so fast it has become barely controllable and affected more than 40,000 people already. During such a critical period, it’s vital to stay careful and proactive about your health – any extra layer of protection is beneficial in order to decrease your chances of getting infected!

Common sense makes people start looking for masks, however, simple surgical masks do not protect anyone from catching or spreading a virus, and proper masks have quickly ran out of stock. So what can we do if there are no masks available during the time that the infection toll is rising every minute?

When everything else seems to be out of stock, there’s still one effective solution that is available to get online from the convenience of your home: OxyBreath Pro!

What is it?

OxyBreath Pro will help to reduce the risk of getting infected during these dangerous outbreaks. This is especially important knowing that viruses spread from an infected person to person through coughing, sneezing, close personal contact, and touching infected surfaces.

OxyBreath Pro breathing mask will help prevent that from happening – it is a hygenic precaution that will fully cover your mouth and your nose. By wearing this mask you will not just be trying to protect yourself but others too! More and more people are using OxyBreath Pro to decrease the chances of inhaling various airborne viruses… Don’t wait until you start experiencing the symptoms – there’s no time to waste!

What makes OxyBreath Pro so special?

The dangerous viruses are not the only risk that we encounter in our daily lives. Various allergens, germs, dust, and air pollution deeply affect our health even if we don’t directly feel it yet. Increased risk of cardiac arrest, accelerated aging of the lungs, development of diseases such as asthma, bronchitis, emphysema, and even cancer are linked to the hazardous pollutants we inhale every single day…

Although the whole situation sounds beyond hope, OxyBreath Pro is one of the most effective solutions to take better care of your health. Thanks to 5-layer activated carbon filter, it’s able to stop 94% of viruses, bacteria, chemicals, pollution, dust, pollen, and smoke.

How does it work?

  • • 5-layer activated carbon filter. OxyBreath Pro lets you breathe clean air by filtering air molecules from dangerous viruses, pollution, dust, various chemicals, etc.
  • • Dual filter protective valve. When exhaling, the valve (which is made from high-quality neoprene) opens to emit carbon dioxide and moisture and increases permeability by more than 70%, allowing you to breathe easier.
  • • Extremely light and ergonomic design. Unique 3D cutting of OxyBreath Pro, adjustable noseband and ear-loops, and light, breathable nylon mesh ensure a perfect fit and the highest level of comfort.
  • • Washable and reusable. OxyBreath Pro was created not only to keep you away from dangerous viruses – it’s also great for cycling, hiking, running, or any other outdoor activities. It’s easy to take care of, and you can wear it up to 30 times worry-free!
  • • Full nose and mouth protection, one size fits all. Snug fit ensures OxyBreath Pro is comfortable to wear whatever you do. Every family member is able to wear this protective mask thanks to its customizable parts.

People around the world are already using OxyBreath Pro:

Me and my husband came to see China as it was our lifelong dream, but when we saw the news about the quarantine, we knew something was very wrong. We wanted to protect ourselves from getting infected, but they were all out of masks in every store. We saw the information about OxyBreath Pro and we decided we’d rather be safe than sorry. Now our dream can continue more peacefully!

Grace Ovenshaw

I saw the others wearing the masks and I realised that I should get one too. The only problem was that there were none available! I freaked out at first, but then I found out about OxyBreath Pro and all of its features – I was sold on the idea! Now I can breathe easier and I don’t have to worry about needing one anytime soon because I can just wash my current one!

Philip Moreano

How much is it?

You probably believe that the fact that masks are running out of stock and are so hard to acquire means that OxyBreath Pro should cost a fortune. Luckily, you’re wrong!

Compared to all the medical expenses and other alternatives, OxyBreath Pro is definitely worth a try. It’s now available 50% OFF which means you’re able to get it for only 5 567 ₨ with fast FREE SHIPPING to Nepal!

Nothing is more important than your health, and creating such a strong barrier to all the unwanted bacteria, viruses, and pollutants is always a good idea!

Conclusion: is it worth it?

Of course! If there are ways to feel more confident about your health, OxyBreath Pro is definitely one of them. The combination of high-quality materials, comfortable fit, and great value for money makes it the best choice for protecting yourself from dangerous viruses, dust particles, and hazardous pollutants that are always present in the air.

These smart shopping carts will let you skip the grocery store line

Washington, DC (CNN)Tired of standing in line? Wait a bit longer, and you may never have to again.

Everyone from Amazon (AMZN) to Silicon Valley startups are trying to eliminate lines in retail stores.
Amazon has opened 24 of its Amazon Go stores, which use cameras and artificial intelligence to see what you’ve taken off shelves and charge you as you walk out.
Some startups such as San Francisco-based Grabango are closely mimicking Amazon’s approach of using AI-powered cameras mounted in ceilings to identify what you’ve removed from a shelf and then charge you for those items.
How AI came to rule our lives over the last decade
 
How AI came to rule our lives over the last decade
But others are trying an entirely different route to skipping the checkout: smart shopping carts. These companies have added cameras and sensors to the carts, and are using AI to tell what you’ve placed in them. A built-in scale weighs items, in case you have to pay by the pound for an item. Customers pay by entering a credit card, or by using Apple Pay or Google Pay.
When a customer exits the store, a green light on the shopping cart indicates that their order is complete, and they’re charged. If something goes wrong, the light turns red, and a store employee is summoned.
One of Caper's smart shopping carts.
 
The startups behind the smart carts, including Caper and Veeve, say it’s much easier to add technology to the shopping cart than to an entire store. Amazon’s Go stores rely on hundreds of cameras in the ceiling. The shelves also include sensors to tell when an item is removed. So far, Amazon has focused on small format stores of about 2,000 square feet or less.
Ahmed Beshry, co-founder of Caper, believes the technology to run Go is too expensive to use in a large-format grocery store.
Amazon reportedly considered expanding to thousands of the Go stores. But it’s only opened a couple dozen so far, possibly adding credence to the point that they’re expensive to operate. Two of the stores are currently closed for renovations.
Amazon declined to comment for this story. Neither Caper AI nor Veeve have said how much their smart shopping carts will cost, making it difficult to compare the different formats.
Shariq Siddiqui, CEO of Veeve, said he’s finding increased interest from retailers given Amazon’s steady expansion of Go since opening the first store in Seattle in 2018.
“We’re always happy when Amazon is doing something,” Siddiqui said. “They force retailers to get out of their old school thinking.”
Amazon is offering free, easy returns on millions of items this holiday season
 
Amazon is offering free, easy returns on millions of items this holiday season
Veeve is testing several of its shopping carts in an unnamed Seattle retailer. It’s announcing a larger deployment in early 2019, and Siddiqui says the company is in talks with two of the country’s 10 largest retailers.
Siddiqui said the shopping carts will eventually offer customers real-time coupons. When a customer puts, say, peanut butter in their cart, they may be offered a 10% discount on jelly.
But there are still kinks to work out in the technology.
Caper, which has small pilots in Canada and New York City, is currently having customers scan items on a barcode scanner built into the cart, before placing them in it. The process helps to teach the AI system to identify the store’s items.
Anytime a business uses artificial intelligence and cameras, it raises questions about customer privacy and the impact on jobs.
Beshry notes that the cameras in his shopping cart point down into the cart, so only a customer’s hand and part of their arm will be captured on camera.
Siddiqui said he envisioned grocery store cashiers shifting to roles where they freely float around stores and answer customers’ questions, a format similar to the Apple Store.
 
 
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Aussie scientists’ global challenge to deter “overconfident” robots

We could soon live in a world where domestic service robots perform household chores and clean up for us as we go about our daily lives. But what if your new mechanical helper decides to put your laptop in the dishwasher, places your cat in the bathtub and throws your treasured possessions into the trash?

Current vision systems being tested on “simulated” domestic robots in the cluttered, unpredictable environments of the real world, are suffering severely from what experts refer to as overconfidence — meaning robots are unable to know when they don’t know exactly what an object is.

When introduced into our day to day lives, this overconfidence poses a huge risk to people’s safety and belongings, and represents a barrier for the development of autonomous robotics.

“These (models) are often trained on a specific data set, so you show it a lot of examples of different objects. But in the real world, you often encounter situations that are not part of that training data set,” Niko Sunderhauf explained to Xinhua. He works as a chief investigator with the Australian Center for Robotic Vision (ACRV), headquartered at Queensland University of Technology.

“So, if you train these systems to detect 100 different objects, and then it sees one that it has not seen before, it will just overconfidently think it is one of the object types it knows, and then do something with that, and that can be damaging to the object or very unsafe.”

Earlier this year, in an effort to curb these potentially cocky machines, Sunderhauf’s team at the ACRV launched a world-first competition, the Robotic Vision Challenge, inviting teams from around the world to find a way to make robots less sure of themselves, and safer for the rest of us.

Sunderhauf hopes that by crowdsourcing the problem and tapping into researchers’ natural competitiveness, they can overcome this monumental stumbling block of modern robotics.

The open-ended challenge has already captured global attention due to its implications regarding one of the most excitement inducing and ear-tingling concepts in robotics today — deep learning.

While it dates back to the 1980s, deep learning “boomed” in 2012 and was hailed as a revolution in artificial intelligence, enabling robots to solve all kinds of complex problems without assistance, and behaving more like humans in the way they see, listen and think.

When applied to tasks like photo-captioning, online ad targeting, or even medical diagnosis, deep learning has proved incredibly efficient, and many organizations reliably employ these methods, with the cost of mistakes being relatively low.

However, when you introduce these intelligence systems into a physical machine which will interact with people and animals in the real world — the stakes are decidedly higher.

“As soon as you put these systems on robots that work in the real world the consequences can be severe, so it’s really important to get this part right and have this inbuilt uncertainty and caution in the system,” Sunderhauf said.

To solve these issues would undoubtedly play a part in taking robotics to the next level, not just in delivering us our autonomous housekeepers, but in a range of other applications from autonomous cars and drones to smart sidewalks and robotic shop attendants.

“I think this is why this push is coming out of the robotic vision lab at the moment from our side, because we understand it’s important and we understand that deep learning can do a lot of important things,” Sunderhauf said.

“But you need to combine these aspects with being able to detect objects and understand them.”

Since it was launched in the middle of the year, the competition has had 111 submissions from 18 teams all around the world and Sunderhauf said that while results have been promising, there is still a long way to go to where they want to be.

The competition provides participants with 200,000 realistic images of living spaces from 40 simulated indoor video sequences, including kitchens, bedrooms, bathrooms and even outdoor living areas, complete with clutter, and rich with uncertain objects.

Entrants are required to develop the best possible system of probabilistic object detection, which can accurately estimate spatial and semantic uncertainty.

Sunderhauf hopes that the ongoing nature of the challenge will motivate teams to come up with a solution which may well propel robotics research and application on a global scale.

“I think everybody’s a little bit competitive and if you can compare how good your algorithm and your research is with a lot of other people around the world who are working on the same problem, it’s just very inspiring,” Sunderhauf said.

“It’s like the Olympic Games — when everybody competes under the same rules, and you can see who is doing the best.”

In November, Sunderhauf will travel with members of his team to the annual International Conference on Intelligent Robots and Systems (IROS) held in Macao, China to present and discuss their findings so far.

As one of three leading robotics conferences in the world, IROS is a valuable opportunity for researchers to come together to compare notes, and collaborate on taking technology to the next level.

“There will be a lot of interaction and discussion around the ways forward and that will be really exciting to see what everybody thinks and really excited to see different directions,” Sunderhauf said.

Artificial intelligence IQ Over 9,000: Russian Military to Get Support of Artificial Intelligence

In mid-October, Russian President Vladimir Putin approved the national strategy for artificial intelligence (AI) development during the period until 2030.

Russian media reported on Wednesday, citing the country’s Ministry of Defence, that Russia’s military will get a decision-making system that uses the latest data processing technologies.

According to the statement, the system will propose possible scenarios of actions in combat, starting with the most potentially effective.

The system will also be capable of collecting a nearly unlimited amount of information, including text, video, and graphical data.

“During combat, this data will be received from various sources – from soldiers and military hardware, including UAVs”, the statement reads.

Russia is planning to triple spending on its digital economy sector by the year 2024. One of the main aims of the project is to create stable and safe information and telecommunication infrastructure capable of processing and storing large amounts of data.

Artificial intelligence IQ Over 9,000: Russian Military to Get Support of Artificial Intelligence

A robot looks at a woman using her mobile phone at China Beijing International High-Tech Expo (CHITEC) in Beijing on October 24, 2019. (Photo by WANG Zhao / AFP)


The project also stipulates that Russian government bodies and organisations will use Russia-made software.

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